Typography shapes our perception of ideas. A type’s weight and geometry communicates meaning, and as a designer, it’s important to know the best way to deliver messaging with the appropriate typographical choices.

The arrangement of text, visuals, and other elements serve both an artistic and utilitarian purpose.

‍

A well-composed layout involves creating balance with contrast, negative space, and proportioned elements.

Basic concepts, like combining primary colors to create new colors will help craft pleasing color palettes.

‍

The use of clashing colors is a common mistake that plagues beginner designers. A bit of visual dissonance can make for an interesting design, but conflicting hues can also render a layout ugly and unreadable.

Adobe Illustrator, XD, Photoshop, and Webflow are a few software programs B2B's designers are familiar with. You should have a grasp of photo-editing basics and the ability to tweak vector-based graphics, like a logo that may come your way.

‍

Webflow has an intuitive interface that generates flawless code for you — we think it’s the perfect choice.

Knowing how to use a CMS, from a Webflow template makes taking care of large blocks of content far less burdensome. For content that needs regular updates like blog posts, recipes, or events, a CMS streamlines the process.

Responsive design is a key component of the web development process. These guidelines ensure that HTML, CSS (cascading style sheets), and JavaScript elements like menus, text, and buttons are clear and usable everywhere.

User Experience focuses on someone's emotional response to a design — a combination of a site’s usability and integrating interactive and dynamic elements to make the design a joy to navigate. UX aims to shape a person’s experience while engaging them and guiding them through the site.

Where UX is concerned more with the broad aspects of how a design affects someone, UI focuses on specificity. Web pages, buttons, menus, and micro-interactions are all a part of UI. These elements guide an audience through a design, free from obstructions, for a smooth experience.

Website and graphic design share a similar creative space. Both involve the artistry of crafting visuals.

A well-selected image can assist a design by adding color and clarity.

Whether you're stumped on integrating a client's feedback, can't figure how to simplify the navigation, or frustrated with the pace of your design career, patience is a skill our developers need.

Compromise can be tough. You’ve got this beautiful design you worked so hard on to show off your brilliance. But if the client doesn’t like it, this can be painful.

How many of us have claimed expertise with software we actually know little about? Or claimed to be an SEO expert, or fluent in a dozen programming languages when we’re not? B2B specialise in design and development not SEO or Marketing.

Time management is a huge part of this. B2B has its 5D process to manage the stages of development and a Design CRM to so the whole process is transparent.

Stakeholders have access to B2B's design CRM and that can include anyone from the marketing department to the owner.

Great writing and design are about making an impact. Our designers need to be able to identify content that’s too wordy — maybe they will send it back to the writer to simplify.

We don’t expect you to become a business expert, but developers need to know how your design will help a client’s goals.

This falls into the realm of copywriting and digital marketing. Creating content that’s searchable in Google is key to getting eyes on your work. Good SEO involves naturally weaving keywords and phrases into the content as supplied by the SEO expert.

Effective design doesn't materialise by chance. Design choices like navigation, layout, and color scheme should be deliberate. Attention to detail should touch every part of a design.Making sure every part of your design serves a purpose will make for tighter work.