Push the limits of web design and create unique ecommerce User eXperiences. Build your business with any type of custom products and digital goods or services. Create a new revenue stream while strengthening your brand. Shape your customer's experience every step of the way.
Design
Create end-to-end customer experiences
Create pixel-perfect, branded purchase flows for your customers.
Design around your unique products
Feature the product details that matter most. Highlight specific product features, images, and other information with customisable product fields.
Customise your cart and checkout
Make the sale with cart and checkout experiences that match the rest of your store.
Complete layout control — without coding
Customise the layout of your homepage and gallery pages to make an impression on visitors.
Customise transactional emails
Upload your own logo and tweak colours to keep your receipt and order notification emails on brand.
Craft custom interactions and animations
Take your store beyond the typical with completely customisable interactions and animations.
Sell
All types of products
Sell
Sell physical or digital goods
T-shirts, prints, classes, stock photos — sell any physical product, digital good or service.
Add custom fields to display the right product information`
Easily add unique product variants
Create a checkout flow that’s tailored to your product types
Offer custom delivery options
Ship it. Offer takeout. Email deliver it. Tailor your delivery methods to your products.
Simplify checkout for orders that don’t require shipping
Add download links to order confirmation pages and emails
Streamline your shipping process
Effortlessly manage shipping settings and fulfilment.
Customise shipping regions and rules
Sync your orders with shipping software to create shipping labels, and automate order tracking
Let your customers pay — their way
Accept payments from 200+ countries via credit card, PayPal. Apple Pay and Google Pay. Security and fraud protection powered by Stripe and PayPal.
Secure payments powered by Stripe
Apple Pay
Google Pay
PayPal
Stay on top of orders
View order details, update order status, and issue refunds.
Client-friendly order management dashboard
Customer accounts and order history (coming soon)
Put taxes on autopilot
Automatically calculate GST for customers in Australia and VAT around the world.
Extend your store with integrations
Connect your store with native integrations or hundreds of apps on Zapier to automate shipping processes, accounting, notifications, and other operational chores.
Dropship products with Printful
Manage fulfilment with Shippo
Send order details to QuickBooks
Get a text when new orders come in
Collect customer emails in MailChimp
Plus thousands of other possibilities
You need to be sure when developing your ecommerce website that it can have as many additional benefits that are included in Webflow;
User-friendly Interface
Webflow has a user-friendly drag and drop interface, making it easy for businesses should you want to make your own changes.
Customisability
Webflow offers a high degree of customisation, allowing businesses to have unique and professional-looking ecommerce websites that stand out from their competitors.
SEO Optimisation
Webflow includes SEO optimisation tools that help businesses to rank higher in search engine results and attract more organic traffic to their website.
Mobile Responsiveness
Webflow automatically optimises ecommerce websites for different devices, ensuring that customers can access and purchase products on their smartphones or tablets with ease.
Efficient Management
Webflow's backend allows businesses to manage their products, orders, and customers efficiently, saving time and effort.
Integration with third-party tools
Webflow integrates with various third-party tools, such as payment gateways, email marketing platforms, and analytics tools, providing businesses with a comprehensive ecommerce solution.
Cost Effectiveness
Compared to coding a custom ecommerce website, developing an ecommerce website in Webflow is a cost-effective solution for businesses. Webflow ecommerce subscriptions offer good value when comparing Webflow vs shopify or indeed webflow vs wordpress. By leveraging these benefits, businesses can build an effective ecom website that meets their specific needs and drives sales growth.
Grow
All types of products
Build a complete website
Blog smarter
Build a lifestyle blog around your brand — then feature products directly within posts to drive sales on your store.
Convert with custom landing pages
Build a lifestyle blog around your brand — then feature products directly within posts to drive sales on your store.
Automate your on-page SEO
With dynamic embeds, you can automatically generate search-friendly meta titles and descriptions from product page names, blog post titles, case studies, and more.
Run impactful campaigns
Use discounts and listed sale prices to run promotions for your customers.
Integrate any analytics and optimisation tools
Connect your site to Google Analytics with our built-in integration, or easily add code to connect marketing tools for pulling insights or running experiments.
Build and nurture your lead list
Connect your forms to your favourite email platform to build an audience and promote new products, sales, and other promotions.
Connect your products to social
Built-in integrations let you connect your product catalogue to Facebook, Instagram, and Google, and to run smarter ad campaigns and create more interactive, shoppable social posts.
Compare Webflow
Compare Webflow with
Shopify
A robust platform — but with limited options for site customisation, beyond custom development.
Wordpress
Open-source, but needs extensive customisation, plugins, custom development work, and ongoing maintenance.
Final Words
Both Webflow ecommerce and WordPress ecommerce are well-liked platforms for creating online stores, but they have some significant distinctions that make them more appropriate for various business types.
Webflow ecommerce is a web design and development platform that offers an intuitive drag-and-drop interface, making it easier for businesses to design and build their online stores, even if they have limited technical skills.
Webflow also offers a wide range of customisable templates, as well as integrated payment processing and advanced product management tools.
On the other hand, WordPress ecommerce content management system (CMS) is widely used for building websites of all kinds, including online stores.
While WordPress ecommerce is highly customisable and offers a wide range of vulnerable plugins and themes, it requires a certain level of technical proficiency, as it often involves working with code.
John - Senior Webflow Developer, 25,000 hours experience in Webflow
