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Built for the modern web
Webflow is rooted in the desire to democratise and scale processes, tools, and access to mediums that were formerly available only to a small set of people.
You shouldn’t let your website build, and maintenance, take up much of your cognitive load. Things like setting up reminders to update plugins, slow site speeds, server errors, and development costs take up precious time for doing what’s most important — building a brand and connecting with potential customers.
This was by no means a way of saying that your success depends on which platform you use to build your website. You can build and manage a successful WordPress or Webflow site. But, each one has its own hurdles. At the end of the day, you need to pick your battles, and I know which one I’m picking.
But I know how John-Henry, and others feel: that by learning how to use Webflow, we’re accessing the power of code. And at that point, the sky's the limit to what you can build for the web.
This article was originally published on the Webflow website.
Webflow has an out of the box speed solution
Some of the SEO tools that webflow has integrated into its website builder to achieve this higher performance,
CDN (content distribution network)
Minify CSS, JS & HTML
Caching
Quickly scan through several web pages with a unique user experience design to investigate various choices.
Generating Cleaner HTML
Why is website load speed so important?
1
Website speed is the first impression you ever make
Webflow has a user-friendly drag and drop interface, making it easy for businesses should you want to make your own changes.
2
We expect speed!
The internet sets a high bar when it comes to site speed. We expect, and demand fast loading times. When we’re on the move, we tend to be even less patient. We want answers fast.
3
User experience
User experience and UX design is one of the few ways that websites can really set themselves apart from the competition.Good UX design is all about creating a fantastic and simple experience for your visitors. There are two basic factors involved in a positive user experience:
Give visitors what they’re looking for
Give it to them fast.
4
Slow websites kills conversions
40% of people will abandon your site if it takes longer than 3 seconds to load.
B2B Webflow sites load in under 1 second.
5
The long-term effect of slow website speed
There is a long-term effect here. That long loading time gradually stunts your natural growth and word-of-mouth and stunting search engine opportunities. We often link a slow website to a lack of credibility, which may hurt your brand in the long run.
6
Website speed affects your Google rank
Google has a self-confessed love of speed. As Webflow experts we developed two demo sites where we created a Wordpress site and a Webflow site with the same criteria for you to simply compare on speed and design.
Why is website load speed so important?
Find out with GTmetrix
See how your site performs, reveal why it's slow and discover optimisation opportunitiesCompare the speed yourself on the identical test sites we created, one in WordPress and the other in Webflow
TRY THE THINGYMAJIG SPEED TEST
