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What is Webflow?


Built for the modern Web

Webflow is rooted in the desire to democratise and scale processes, tools, and access to mediums that were formerly available only to a small set of people.

You shouldn’t let your website build, and maintenance, take up much of your cognitive load. Things like setting up reminders to update plugins, slow site speeds, server errors, and development costs take up precious time for doing what’s most important building a brand and connecting with potential customers.

This was by no means a way of saying that your success depends on which platform you use to build your website. You can build and manage a successful site. But, each one has its own hurdles. At the end of the day, you need to pick your battles, and I know which one I’m picking..

Webflow has an out of the box speed solution

Some of the SEO tools that webflow has integrated into its website builder to achieve this higher performance,
CDN (content distribution network)
Minify CSS, JS & HTML
Quickly scan through several web pages with a unique user experience design to investigate various choices.
Generating Cleaner HTML

Why is website load speed so important?

1. Website speed is the first impression you ever make

Website speed is crucial for a positive user experience. If your website loads slowly, visitors are more likely to click away before even seeing your content. This can hurt your conversion rates (sales, leads) and search engine ranking. A fast website keeps users engaged, improves SEO, and ultimately helps you achieve your online goals.

2. We expect speed!

The internet sets a high bar when it comes to site speed. We expect, and demand fast loading times. When we’re on the move, we tend to be even less patient. We want answers fast. Waiting for slow loading pages is frustrating, especially on mobile devices. Speed is crucial for a good User eXperience.

3. User experience

User experience and UX design is one of the few ways that websites can really set themselves apart from the competition.Good UX design is all about creating a fantastic and simple experience for your visitors. There are two basic factors involved in a positive user experience:
Generating Cleaner HTML
Give it to them fast.

4. Slow websites kills conversions

40% of people will abandon your site if it takes longer than 3 seconds to load.
B2B Webflow sites load in under 1 second.

5. The long-term effect of slow website speed

There is a long-term effect here. That long loading time gradually stunts your natural growth and word-of-mouth and stunting search engine opportunities. We often link a slow website to a lack of credibility, which may hurt your brand in the long run.

6. Website speed affects your Google rank

Google has a self-confessed love of speed. As Webflow experts we developed two demo sites where we created a Wordpress site and a Webflow site with the same criteria for you to simply compare on speed and design.